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The film’s segmented opening, visiting each of the Hogs in succession to prove how utterly mediocre and emasculated each is, gives us a nagging wife, a foul-mouthed porn granny, a spray-tanned child angry at John Travolta’s business demands, and Tim Allen having his fatherly bonding kid-cucked away by a local dad that “can dunk.” Macy’s segment (the aforementioned granny incident) occurs after a misheard voice command with what is meant to be a fancy laptop program. So does the film’s onenote, gay panicky comedy hold up? Let’s take a look. It also obviously wasn’t a high point for American cinema at that time of the year, considering Ghost Rider’s box office dominance.
So what better way to smooth out an unsteady nation than with something old-fashioned? And nothing’s more old-fashioned than being afraid of gay people. Bush faced criticism about Katrina and Iraq, and compromise was at its shaky start. The Democrats took over Congress, President George W. Written by a My Name Is Earl and Arrested Development alum (Brad Copeland) and directed by, well, the Van Wilder guy, the film found itself square in a tumultuous American political climate.
Mousterpiece cinema wild hogs movie#
But what in the world was going on in early 2007 that a small biker renaissance took over the box office for the three weeks reigned by Ghost Rider and Wild Hogs? And what was the development cycle (no pun intended) for all these leatherbound dude flicks prepping for 2007’s hyper-masculine springtime? Wild Hogs dropped to second place the next weekend thanks to the only movie that could possibly bring more ludicrous testosterone: 300.
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So yes, Wild Hogs was the movie that brought Zodiac to its knees thanks to a marketing and filmgoing climate that didn’t know (and possibly still doesn’t know) how to make its older male audience want to think. That kind of commercial just isn’t realistic for anything more nuanced than, well, biker dads.
The sprawling drama was a high-brow crime study, slowly paced and meticulously realized – something hard to market anytime, but especially in the Super Bowl. Despite negative reviews against wholeheartedly positive ones, the Hogs grossed $39.7 million on their opening weekend, almost tripling Zodiac’s debut. It wasn’t just that the film had a Super Bowl commercial aimed squarely at its brew-addled target audience, it’s that it was up against Zodiac.
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Macy brought the dads to the cinema in full force, following in the footsteps of Vin Diesel and Steve Martin in distributor Buena Vista’s similarly-timed and -pitched The Pacifier and Bringing Down the House. John Travolta, Tim Allen, Martin Lawrence, and William H. Despite resoundingly negative reviews (besides that of our lovely and forgiving editor-in-chief), the comedy about four anthropomorphic Home Depot paunches riding motorcycles earned the third-highest grossing March opening on record at the time, lagging only behind the Ice Age movies. That movie, of course, is Walt Becker’s Wild Hogs. Ten years ago today, the world saw the debut of a movie that would go on to have a significant impact on a number of well-respected actors’ careers and change the lives of movie-lovers everywhere.
Don’t make me remind you that ‘Grown Ups 2’ brought ‘Pacific Rim’ to its knees.
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